DPU30013 DIGITAL ENTREPRENEURSHIP SESI II 2023/2024

DIGITAL ENTREPRENEURSHIP introduces how to develop creativity and

innovation and manage risk in starting up a digital business environment. This course

will also guide the students on ways to conduct a business using online marketing

platforms such as social media marketing, website, mobile marketing and email

marketing. This course also emphasises the development of e-business via e-commerce

platform to reach a bigger market.